What Is Google Shopping Ads?
Google Shopping Ads is one of the most popular shopping channels for your e-commerce store to reach potential customers. Shopping ads usually appear at the top search listings when users search for a product in Google. This shopping area allows you to promote your inventory with attractive visuals, headlines, prices, shipping etc.
Benefits of Google Shopping Ads
Some of the advantages of Google Ads Shopping campaigns include the following:
- Increase your visibility : With shopping ads, your brand will appear at the top of Google search results, making you highly reachable to potential customers. This can drive organic traffic to your website.
- Target qualified users : Ads Shopping campaigns allow you to target your ads to specific groups of users based on your preferences such as location, language, device type etc. Therefore, you can reach the right customers at the right time.
- Setup and manage your campaign easily : Shopping ads provide detailed performance data and analytics, allowing you to track your ad spend and campaign process.
- Get broad reach : You can display ads for more than one of your products in one user query. So, your target customers can see that you have a variety of product portfolio.
How to Set Up Google Shopping Ads?
First of all, you need to have a Google Merchant Center account. If you don’t already have one, visit this page to create.
- Complete your business information on Merchant Center such as name, address and phone number, then verify them. For claiming your e-commerce domain, you need to choose one of four verification methods:
- Establish a shopping feed After creating your Merchant Center, you need to create a product feed for each of your products including product ID, product title, price, descriptions, stock status, referral links etc. Product feed allows Google to match your ads with relevant users’ searches. There are two ways to create feed:
- Connect your Merchant Center and Google Ads account Once your URL is confirmed, you are ready to upload your product feed to the Merchant Center. Don’t forget to add shipping cost and delivery times into the Merchant Center. If you are using Shopify or a relevant platform, your data will be sent automatically to the Merchant Center with API.
Here are the steps to link your Merchant Center account with your Google Ads account:
- Head to your Merchant account and click Settings > Linked Accounts .
- Select the Google Ads Client ID to request a link from your Google Ads account to the Google Ads account.
- Click “ Connect ”.
- Go to your Google Ads account and click Tools & Settings > Setup > Linked Accounts.
- Confirm the access request from the Merchant Center.
How To Create Standard Shopping Campaign?
Now, it’s time to create a shopping campaign, follow our guide step-by-step:
Click plus button (+) to create New Campaign
Choose “Create a campaign without a goal's guidance” from the campaign objective options Pick “Shopping” as campaign type, click “Continue”
Since you already linked your accounts, you will see the Merchant Center with the products you want to publish.
You can adjust settings like campaign name, bidding, budget, and location options. Select your feed by “Country of Sale” so that your ads will only be shown to people from there.
