Negative Keyword List
Filter the visibility of your ads with negative keyword lists.
Optimization Score
Google has a way of telling you how well your Google Ads account is doing. It is called an “optimization score” that provides a holistic view of your account performance. This performance grade is calculated in real-time, and ranging from 0 to 100%.
Location Option Control
Google Ads location targeting lets you select certain locations where you want your ads to appear. If you observe that you have impressions outside of your target locations, you need this feature.
Assets (Extensions) Control
Ad assets (extensions) make your ads more engaging and allow you to show helpful information about your business. More eligible extensions give your ads more opportunity to meet users' specific needs.
Search Terms View & Report
Understand search terms, and learn how to monitor and modify your data.
How to Perform A Placement Analysis and Exclude Placements For A Better Google Ads Performance?
Better Google Ads Performance
Mastering Keyword Insertion: Techniques for Improving Ad Relevance
Keyword Research