Are you looking to maximize the effectiveness of your Google Ads campaigns because they constantly appear on sites and apps you don’t quite want?
Does this lead to a poor campaign performance & optimization ending up as a good amount of your money getting wasted?
If these are the questions, you have arrived at the right place: By strategically excluding placements you can ensure that you improve the effectiveness of your Google Ads, reaching the right audience with the right message.
Without further ado, let's take a look at the fastest way to optimize your display campaigns and enhance their performance.
What is Placement Analysis?
Google Display Ads allow you to create visual ads that are shown to your potential customers.
Placements are websites and apps on the Display Network where your ad can be shown. You can analyze your placements, add them manually, or let Google’s algorithms do the job automatically.
To get the best results from your display ads, you should go for the most related placements for your brand and analyze their performance regularly to have a better idea about how to optimize them.
Why Should You Perform A Placement Analysis?
Placement analysis will allow you to discover new placement targeting while also eliminating unsuitable websites.
Especially, excluding certain websites or apps from your campaigns where your underperforming ads are displayed and not delivering the desired results for your campaigns will be an important step in improving your performance.
Low performance means placements with a low clickthrough rate (CTR), high cost-per-click (CPC), or low conversion rate.
Here are some ways to exclude some certain websites or apps from your campaigns:
How to Exclude Placements Manually?
You can follow the 4-step guide below to exclude placements manually:
How to Exclude Placements Automatically?
Would you like to have a robot that checks for underperforming settlements and bails them out of your campaigns?
With automatic rules in Google Ads, you can easily keep underperforming placements out of your campaigns. After you set up your automatic placement exclusion rule, Google Ads will run the checks for you, allowing you to exclude placements that don't follow the rule from your campaign.
Here is how to set up an automated placement exclusion rule.
1. Name the title
2. Enter your action
3. Select the relevant campaign or account
4. Determine your conditions
5. Choose your action
6. Determine your frequency
7. Choose the dataset range
8. Select the email updates type
9. Add a recipient when your rule is executed to be able to track it.
Conclusion
Placement analysis helps you strategically exclude placements that do not have desired interactions for your display campaigns.
So, you can easily improve the effectiveness of your Google Ads by excluding placements that are not suitable for your brand/brand goals, or the ones that do not perform well. Alternatively, you can create automatic placement exclusion rules in Google Ads to exclude underperforming placements with ease.
In a nutshell, you can optimize your display campaigns with regular placement analysis. Thus, you can ensure that your ads reach the right audiences and prevent wasting your money.
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