Performance Max is a new campaign type launched by Google Ads in November 2021. Performance Max replaced the Smart Shopping campaign in the third quarter of 2022.
What is Performance Max Campaign?
Google Ads has introduced the Performance Max campaign, which combines the power of smart bidding and targeting into a single campaign that spans the entire Google Network. This campaign type is unique and helps advertisers achieve their goals by optimizing their ad spending and targeting the right audience. This campaign type covers all campaign types of Google Ads and allows us to reach large audiences.
Performance Max uses AI-Driven automatic bidding and helps advertisers gain more visibility and increase conversions on the Google network.
Some things have changed names but basically the same functions
Ads Groups replaced Asset Groups
Product Groups replaced Listing Group ( for e-commerce)
2 Core Terms You Should Know: Assets & Audience Signal
Assets
It is the name of any material you provide to your campaigns. The better we give our assets to Google Ads, the better it will work for us.
Asset Types
Audience Signal
Audience Signal is an important feature in this campaign type. It will help us find new customers by introducing audiences related to our target audience and obtained from our website to Google Ads.
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Your data (customer match and remarketing lists) |
Custom segments |
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Google Audiences (in-market - affinity) |
Demographics (age-gender-income etc.) |
Important: Audience Signal may not be selected for accounts without ad history. With Performance Max machine learning, it will automatically find audiences that are interested in you.
Should I Use Audience Signal?
Do you have an insight into your target audience and advertising history?
No ---> Performance Max will find it for you.
Yes---> Use Audience Signal
About Audience Signal
- There is no information that using more Audience Signal brings a better result.
- Use signals that have a high probability of conversion.
- Prioritize remarketing and customer lists and custom lists.
