Here is our guide that helps you to create new conversions;
Enter and scan your website domain.
Decide the aim of the conversion you wish to create. In this example, “Purchase” is selected.
Select “Primary action” if you wish to create a main conversion, or choose “Secondary action” if you don't want this conversion to be in the optimization.
For e-commerce businesses that sell products at different prices, we recommend choosing the “Use different values for each conversion” option for more accurate conversion tracking.
It will be useful to enter an average conversion value as the default.
If you have multiple marketing channels, it would be more beneficial to choose advanced attribution models.
Google recommends the Data-Driven model but we also suggest Position Based model. You can choose any of these two models.
Your conversion has now been created!
If you want to track your Google Ads conversions by Analyzify (or GTM), you can choose the “Use Google Tag Manager” method.