What is auto-tagging?
Auto-tagging is a feature that automatically adds the " Google Click Identifier " (GCLID) parameter to the URL your customers click on, and thanks to this feature, you are able to;
- Understand which ad is clicked on each visit to your site
- Attribute offline conversions from your ads
- Report your ad performance.
Google auto-tagging provides a great solution at the point where you want to import all data from Google Ads into Analytics. It (GCLID) allows marketers to track;
- Their paid campaigns better
- Which Google Ads keywords bring visitors to their site
- Which campaign that keyword is from and the cost of that click.
You can also use this information to import complex conversions into Google Ads, whether online or offline. Thus, you can measure the success of your campaigns and make accurate reporting about your users. Note: If you use an API, the GCLID parameter can also send more information from each click to the Click Performance report of the Google Ads API.
How to turn on auto-tagging?
Auto-tagging is turned off by default. You can turn auto-tagging on or off by going to your account settings. Here is a short guide on how to do it:
That's it. All done :)
Warning: If the box is checked, your auto-tagging is turned on. To turn it off, uncheck the box and click “ Save ”.
Notes:
📌Auto-tagging will be enabled automatically when you create a new conversion action.
📌If you're using multiple accounts and cross-account conversion tracking, you'll need to manually activate auto-tagging for each of your sub-accounts using the steps above.
