You can use the data your customers share with you to appeal to and optimize your audiences by developing better sales strategies. Customer Match allows you to grow your remarketing audiences, reach similar customers, and save time and energy to find more effective remarketing strategies.
How to Upload Offline Customer Data to Google Ads?
Here is a quick guide on uploading your Shopify customer data into Google Ads.
Set export to “all customers” and export as “CSV for Excel, Numbers, or other spreadsheet programs”
The CSV file containing your customer data is sent by Shopify to your admin email.
Keep the data you need and clear the other columns. You can type the name of the data group (email, phone, name, postal, country code, etc.) and add your customer data as shown in the example:
Then, save it. Now your customer match file is ready to use.:)
Find “Performance Planner” through “Audience Manager”
Finally, click “Upload and create”.
ALL DONE!
It may take up to 2 days for your target audience to reflect in your Google Ads account.
