With Google’s content policy, your ads are automatically blocked from being seen on inappropriate content. Additionally, content exclusion lets you control where your ads are shown. It even helps you exclude content that may not be appropriate for your brand, even if it aligns with Google policies. Note that this feature may limit your campaign performance.
Find all types of content targeting in the side menu of Google Ads under “Content” heading. As you can see, under the content tab, it is categorized into Topics, Placements, Display/Video Keywords and Exclusions.
In this article, we will provide information on how to navigate to the content section in the Google Ads panel and how to adjust your settings.
Excluded sensitive content
Content categories that are not suitable for some brands may be blocked in Display, Smart Shopping, Performance Max campaigns. NOT included for video campaigns.
How can I do this setting? Let's start!
