What is Google Merchant Center?
Merchant center allows us to deliver our store and product information to shoppers. We can advertise products with the link of our Google Ads account and Merchant center account.
With a link between your Google Ads and Merchant Center accounts, you get the opportunity to create ad campaigns for your products.
Haven't you linked yet? Let's Start!
Step 1
Log in to Merchant Center
Log in to your Google Merchant Center account > "Tools"(1) > "Linked accounts" (2).
Step 2
Linked Accounts
Select Google Ads.

Step 3
Enter Your Google Ads ID
Under "Other Google Ads accounts" click "Link account" and enter the Google Ads ID.

Step 4
Send Link Request
Click “Send link Request”.

Step 5
Log in to Google Ads
Log in to your Google Ads account > "Tools & Settings" (1) > "Linked Accounts" (2).

Step 6
Approve the Link Request in Google Ads
Find "Google Merchant Center”, then click Manage and link. Click Approve.