What is Google Search Control?
Google Search Console is a free tool that allows you to analyze and track google search results. While obtaining performance and index information with the Google Search console, it also provides you with the errors detected by Google on your site.
Data you can see with Google Search Console;
1. Total Clicks
2. Total Impressions
3. CTR
4. Sitelinks
5. Average Position

Google Search Console Preview
By linking Google Search Console with Google Ads you can report paid vs. organic keywords.
Haven't you linked yet? Let's Start!
Step 1
Log into Your Google Ads Account
Go to your Google Ads account > Click "Tools & Settings" (1) > "Linked Accounts"(2).

Step 2
Link Search Console to Google Ads
Click the “Proceed” button.

Step 3
Link Your Website
Enter the URL of your website and click the “Link site” button.

All done! You are good to go :)